Marketing Analytics

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Marketing Analytics

CRM marketing dashboards provide marketers with the insight to measure campaigns, track marketing spending and assess customer value. This includes:

  1. Overall campaign effectiveness and ROI
  2. Campaign cost analysis and cost variance
  3. Most profitable/responsive market segments
  4. Number and value of leads/opportunities by campaign
  5. New leads per week/month
  6. Lead conversion per month
  7. Leads by owner, source, campaign, channel